About Pier*
I design digital products, from the first idea to the thing people use.
Design Approach
Design for digital products, platforms and brands.
Product Design
I design digital products from the first idea to the thing people actually use, concept, structure and the interface in between. I've done it for startups still finding their shape and for products that handle real traffic every single day.
UX, Research & Flows
I dig into how people really move through a product: user research, information architecture, flows and usability testing. The job is simple to say and hard to do, take something complex and make it feel obvious.
AI Product Design
As an AI Creative Director I build with generative AI, not around it. AI-native product features, prompt and creative systems, and rapid prototyping that turns an idea into a working thing in days instead of months.
Design Systems
I build systems that hold up: components, tokens and clear rules so a product stays consistent as the team and the surface area grow. Less guesswork, faster shipping, no slow drift into chaos.
Marketing & Growth
Design doesn't stop at the interface. I work across performance marketing, CRO, funnels and lifecycle, A/B testing, conversion copy and the D2C details that turn visitors into customers and keep CAC honest.
Visual & Brand Direction
I shape how a product looks and feels, visual identity, typography, motion and the small details. A confident, modern direction that signals where a brand is heading before a single word is read.
Field Work
Practice
Years of work across startups, ecommerce and digital products.
TAMM, Abu Dhabi Government
UX / UI Designer
2026 - Present
Design UI, brand direction and the illustration system for TAMM, Abu Dhabi’s unified government services platform used by millions of residents. Ship product sections and end-to-end service flows in a bilingual RTL/LTR environment built for national scale.
Connectar.io
Co-Founder & Head of Product Design
2024 - 2026
Co-founded a proximity-based networking app and led product from first sketch to MVP. Defined product architecture, onboarding and the design system, ran user research and usability tests, and shaped the roadmap directly with engineering.
Independent
AI Creative Director
2025 - Present
Create AI-generated campaigns and product visuals for fashion and consumer brands, from concept to motion. Build repeatable AI creative systems that turn a brief into shippable, on-brand assets in days instead of weeks.
MSM Group (Formula 1)
Presentation & Visual Designer
2024 - 2025
Designed executive decks and sponsorship materials for Formula 1 projects, turning complex business information into sharp visual narratives under tight deadlines.
SportBusiness
Marketing Graphic Designer
2024
Improved the UX and UI of the company’s main digital platform, refining layout, usability and visual consistency, and designed promotional assets for email, social and digital campaigns for an international audience.
Independent ecommerce
Founder & Ecommerce Operator
2022- 2025
Founded and launched 3 Shopify brands, driving 3,000+ orders and scaling one to ~$110K in roughly 3 months at 2x+ ROAS across the US and UK. Owned product, brand, acquisition and retention, from funnels and creative to Meta Ads, Klaviyo and CRO.
Independent ecommerce
Founder & Ecommerce Operator
2021-Present
Founded and launched 3 Shopify brands, driving 3,000+ orders and scaling one to ~$110K in roughly 3 months at 2x+ ROAS across the US and UK. Owned product, brand, acquisition and retention, from funnels and creative to Meta Ads, Klaviyo and CRO.
Curriculum Vitae
Piermatteo d’Addio
Product & AI Designer · Milan
Curriculum Vitae
Milan, Italy
Talent Garden
Master · AI for Advertising
2026
Talent Garden × Sketchin
Master · UX / UI Design
2025
Politecnico di Milano
Industrial Product Design
2023 - 2024
IED - Istituto Europeo di Design
Product Design
2022 - 2023
Liceo Artistico Umberto Boccioni
Diploma · Product Design
2017 - 2022
Skills
Product strategy & discovery, user research, information architecture, user flows, interaction design, design systems, prototyping, usability testing.
AI: AI product design, generative AI workflows, prompt engineering, AI creative systems, rapid prototyping.
Marketing & Growth: Performance marketing (Meta Ads), CRO, funnel design, A/B testing, lifecycle marketing (Klaviyo), go-to-market, brand, CAC/LTV, D2C conversion copywriting.
Design tools: Figma, Framer, Adobe Creative Suite, Blender, Rhino, Notion.
AI tools: Flow, Nano Banana Pro, Kling, Higgsfield, Claude / Claude Code, Cursor, n8n.
Marketing tools: Shopify, Meta Ads, Google Ads, GA4, Klaviyo, TikTok Ads, Hotjar, Triple Whale.
Languages
Italian native. English - C1 (fluent, professional working proficiency)
Stack
Favourite Tools
The tools I use across design, build, AI and growth, from first sketch to a shipped product.
Figma
UX flows, UI screens, and design systems, built with structure, so collaboration and handoff stay truly smooth.
Adobe Creative
Brand and visual production suite for layouts, graphics, mockups, photo editing, and presentation design.
Ai Tools
Support for quicker exploration and iteration on concepts, drafts, and variations, always finished and refined manually.
Shopify
E-commerce building and refinement: page structure, product storytelling, theme setup, and checkout-focused UX.
Framer
Responsive websites with clean layout, smooth interactions, and motion. Built fast, polished, and ready to ship.
Facebook ADS
Used to shape and test creatives for real placements: formats, variants, hooks, and rapid iteration based on what performs.
FAQ
01
What type of work do you deliver?
02
How do you keep a strong, modern look without hurting usability?
03
Do you work on complex, multi-service platforms?
04
What does a typical process look like?
05
What do you need to start?
06
How do you handle collaboration and feedback?
07
What will the handoff include?
08
How do pricing and availability work?
Let's Work Together
Contact Me!
Have a product to shape or a project in mind? Tell me what you are building. I take on select projects alongside my main work, on a project or retainer basis.
Fast, direct communication
Remote, working worldwide
About Pier*
I design digital products, from the first idea to the thing people use.
Design Approach
Design for digital products, platforms and brands.
Product Design
I design digital products from the first idea to the thing people actually use, concept, structure and the interface in between. I've done it for startups still finding their shape and for products that handle real traffic every single day.
UX, Research & Flows
I dig into how people really move through a product: user research, information architecture, flows and usability testing. The job is simple to say and hard to do, take something complex and make it feel obvious.
AI Product Design
As an AI Creative Director I build with generative AI, not around it. AI-native product features, prompt and creative systems, and rapid prototyping that turns an idea into a working thing in days instead of months.
Design Systems
I build systems that hold up: components, tokens and clear rules so a product stays consistent as the team and the surface area grow. Less guesswork, faster shipping, no slow drift into chaos.
Marketing & Growth
Design doesn't stop at the interface. I work across performance marketing, CRO, funnels and lifecycle, A/B testing, conversion copy and the D2C details that turn visitors into customers and keep CAC honest.
Visual & Brand Direction
I shape how a product looks and feels, visual identity, typography, motion and the small details. A confident, modern direction that signals where a brand is heading before a single word is read.
Field Work
Practice
Years of work across startups, ecommerce and digital products.
TAMM, Abu Dhabi Government
UX / UI Designer
2026 - Present
Design UI, brand direction and the illustration system for TAMM, Abu Dhabi’s unified government services platform used by millions of residents. Ship product sections and end-to-end service flows in a bilingual RTL/LTR environment built for national scale.
Connectar.io
Co-Founder & Head of Product Design
2024 - 2026
Co-founded a proximity-based networking app and led product from first sketch to MVP. Defined product architecture, onboarding and the design system, ran user research and usability tests, and shaped the roadmap directly with engineering.
Independent
AI Creative Director
2025 - Present
Create AI-generated campaigns and product visuals for fashion and consumer brands, from concept to motion. Build repeatable AI creative systems that turn a brief into shippable, on-brand assets in days instead of weeks.
MSM Group (Formula 1)
Presentation & Visual Designer
2024 - 2025
Designed executive decks and sponsorship materials for Formula 1 projects, turning complex business information into sharp visual narratives under tight deadlines.
SportBusiness
Marketing Graphic Designer
2024
Improved the UX and UI of the company’s main digital platform, refining layout, usability and visual consistency, and designed promotional assets for email, social and digital campaigns for an international audience.
Independent ecommerce
Founder & Ecommerce Operator
2022- 2025
Founded and launched 3 Shopify brands, driving 3,000+ orders and scaling one to ~$110K in roughly 3 months at 2x+ ROAS across the US and UK. Owned product, brand, acquisition and retention, from funnels and creative to Meta Ads, Klaviyo and CRO.
Curriculum Vitae
Piermatteo d’Addio
Product & AI Designer · Milan
Curriculum Vitae
Milan, Italy
Talent Garden
Master · AI for Advertising
2026
Talent Garden × Sketchin
Master · UX / UI Design
2025
Politecnico di Milano
Industrial Product Design
2023 - 2024
IED - Istituto Europeo di Design
Product Design
2022 - 2023
Liceo Artistico Umberto Boccioni
Diploma · Product Design
2017 - 2022
Skills
Product strategy & discovery, user research, information architecture, user flows, interaction design, design systems, prototyping, usability testing.
AI: AI product design, generative AI workflows, prompt engineering, AI creative systems, rapid prototyping.
Marketing & Growth: Performance marketing (Meta Ads), CRO, funnel design, A/B testing, lifecycle marketing (Klaviyo), go-to-market, brand, CAC/LTV, D2C conversion copywriting.
Design tools: Figma, Framer, Adobe Creative Suite, Blender, Rhino, Notion.
AI tools: Flow, Nano Banana Pro, Kling, Higgsfield, Claude / Claude Code, Cursor, n8n.
Marketing tools: Shopify, Meta Ads, Google Ads, GA4, Klaviyo, TikTok Ads, Hotjar, Triple Whale.
Languages
Italian native. English - C1 (fluent, professional working proficiency)
Stack
Favourite Tools
The tools I use across design, build, AI and growth, from first sketch to a shipped product.
Figma
UX flows, UI screens, and design systems, built with structure, so collaboration and handoff stay truly smooth.
Adobe Creative
Brand and visual production suite for layouts, graphics, mockups, photo editing, and presentation design.
Ai Tools
Support for quicker exploration and iteration on concepts, drafts, and variations, always finished and refined manually.
Shopify
E-commerce building and refinement: page structure, product storytelling, theme setup, and checkout-focused UX.
Framer
Responsive websites with clean layout, smooth interactions, and motion. Built fast, polished, and ready to ship.
Facebook ADS
Used to shape and test creatives for real placements: formats, variants, hooks, and rapid iteration based on what performs.
FAQ
What type of work do you deliver?
How do you keep a strong, modern look without hurting usability?
Do you work on complex, multi-service platforms?
What does a typical process look like?
What do you need to start?
How do you handle collaboration and feedback?
What will the handoff include?
How do pricing and availability work?
Let's Work Together
Contact Me!
Have a product to shape or a project in mind? Tell me what you are building. I take on select projects alongside my main work, on a project or retainer basis.
Fast, direct communication
Remote, working worldwide
About Pier*
I design digital products, from the first idea to the thing people use.
Design Approach
Design for digital products, platforms and brands.
Product Design
I design digital products from the first idea to the thing people actually use, concept, structure and the interface in between. I've done it for startups still finding their shape and for products that handle real traffic every single day.
UX, Research & Flows
I dig into how people really move through a product: user research, information architecture, flows and usability testing. The job is simple to say and hard to do, take something complex and make it feel obvious.
AI Product Design
As an AI Creative Director I build with generative AI, not around it. AI-native product features, prompt and creative systems, and rapid prototyping that turns an idea into a working thing in days instead of months.
Design Systems
I build systems that hold up: components, tokens and clear rules so a product stays consistent as the team and the surface area grow. Less guesswork, faster shipping, no slow drift into chaos.
Marketing & Growth
Design doesn't stop at the interface. I work across performance marketing, CRO, funnels and lifecycle, A/B testing, conversion copy and the D2C details that turn visitors into customers and keep CAC honest.
Visual & Brand Direction
I shape how a product looks and feels, visual identity, typography, motion and the small details. A confident, modern direction that signals where a brand is heading before a single word is read.
Field Work
Practice
Years of work across startups, ecommerce and digital products.
TAMM, Abu Dhabi Government
UX / UI Designer
2026 - Present
Design UI, brand direction and the illustration system for TAMM, Abu Dhabi’s unified government services platform used by millions of residents. Ship product sections and end-to-end service flows in a bilingual RTL/LTR environment built for national scale.
Connectar.io
Co-Founder & Head of Product Design
2024 - 2026
Co-founded a proximity-based networking app and led product from first sketch to MVP. Defined product architecture, onboarding and the design system, ran user research and usability tests, and shaped the roadmap directly with engineering.
Independent
AI Creative Director
2025 - Present
Create AI-generated campaigns and product visuals for fashion and consumer brands, from concept to motion. Build repeatable AI creative systems that turn a brief into shippable, on-brand assets in days instead of weeks.
MSM Group (Formula 1)
Presentation & Visual Designer
2024 - 2025
Designed executive decks and sponsorship materials for Formula 1 projects, turning complex business information into sharp visual narratives under tight deadlines.
SportBusiness
Marketing Graphic Designer
2024
Improved the UX and UI of the company’s main digital platform, refining layout, usability and visual consistency, and designed promotional assets for email, social and digital campaigns for an international audience.
Independent ecommerce
Founder & Ecommerce Operator
2022- 2025
Founded and launched 3 Shopify brands, driving 3,000+ orders and scaling one to ~$110K in roughly 3 months at 2x+ ROAS across the US and UK. Owned product, brand, acquisition and retention, from funnels and creative to Meta Ads, Klaviyo and CRO.
Curriculum Vitae
Piermatteo d’Addio
Product & AI Designer · Milan
Curriculum Vitae
Milan, Italy
Talent Garden
Master · AI for Advertising
2026
Talent Garden × Sketchin
Master · UX / UI Design
2025
Politecnico di Milano
Industrial Product Design
2023 - 2024
IED - Istituto Europeo di Design
Product Design
2022 - 2023
Liceo Artistico Umberto Boccioni
Diploma · Product Design
2017 - 2022
Skills
Product strategy & discovery, user research, information architecture, user flows, interaction design, design systems, prototyping, usability testing.
AI: AI product design, generative AI workflows, prompt engineering, AI creative systems, rapid prototyping.
Marketing & Growth: Performance marketing (Meta Ads), CRO, funnel design, A/B testing, lifecycle marketing (Klaviyo), go-to-market, brand, CAC/LTV, D2C conversion copywriting.
Design tools: Figma, Framer, Adobe Creative Suite, Blender, Rhino, Notion.
AI tools: Flow, Nano Banana Pro, Kling, Higgsfield, Claude / Claude Code, Cursor, n8n.
Marketing tools: Shopify, Meta Ads, Google Ads, GA4, Klaviyo, TikTok Ads, Hotjar, Triple Whale.
Languages
Italian native. English - C1 (fluent, professional working proficiency)
Stack
Favourite Tools
The tools I use across design, build, AI and growth, from first sketch to a shipped product.
Figma
UX flows, UI screens, and design systems, built with structure, so collaboration and handoff stay truly smooth.
Adobe Creative
Brand and visual production suite for layouts, graphics, mockups, photo editing, and presentation design.
Ai Tools
Support for quicker exploration and iteration on concepts, drafts, and variations, always finished and refined manually.
Shopify
E-commerce building and refinement: page structure, product storytelling, theme setup, and checkout-focused UX.
Framer
Responsive websites with clean layout, smooth interactions, and motion. Built fast, polished, and ready to ship.
Facebook ADS
Used to shape and test creatives for real placements: formats, variants, hooks, and rapid iteration based on what performs.
FAQ
01
What type of work do you deliver?
02
How do you keep a strong, modern look without hurting usability?
03
Do you work on complex, multi-service platforms?
04
What does a typical process look like?
05
What do you need to start?
06
How do you handle collaboration and feedback?
07
What will the handoff include?
08
How do pricing and availability work?
Let's Work Together
Contact Me!
Have a product to shape or a project in mind? Tell me what you are building. I take on select projects alongside my main work, on a project or retainer basis.
Fast, direct communication
Remote, working worldwide